Nakshatra launches new TVC

Godess of Luck Katrina mesmirizes the universe!!!

Mumbai, 23rd December 2008: It’s the star that controls the planets, and thereby, our destinies. And this was proved today at a star studded event which saw the launch of the new advertising campaign for Nakshatra. Katrina Kaif is the brand ambassador of Nakshtara and when a radiant beauty like Katrina and Nakshatra got together for the making of the new campaign, the end result was breathtaking.

In the new Nakshatra TVC we have the goddess of luck performing a cosmic ballet and controlling the cosmos. The latest Nakshatra film is conceptualized and created by Creativeland Asia.

The choice of Katrina as the Goddess of Luck was a no-brainer. Given the fact that she has been the lucky mascot of Bollywood, with almost all her films proving successful.

Speaking in the occasion, Mr. Mehul Choksi, Chairman & MD, Gitanjali Gems, “Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. It e
pitomizes the expression of love and affection in a women’s life. And with the coming together of two of the biggest brands the end result in the form of a TVC was breathtaking”


“The film was quite a challenge considering that we had to deal with one of India’s most prestigious brands Nakshatra , one of its brightest stars Katrina and a script that demanded the moon” said Sajan Raj Kurup, Chairman & Chief Creative Officer, Creativeland Asia Network.

Creativeland Asia and Crocodile films put up one of the largest Chroma sets in India and put up a creative team from four different countries (India, UK, Malaysia & Japan) to execute the film.

The mega production that were involved in the making of the TVC were Creative Direction & Film Production - India, VFX Generation - Malaysia, CG Compositor - Japan, Music composer – London.

The creative team that was responsible for putting such a brilliant piece of creativity from Creativeland: Anu Joseph, Vikram Gaikwad, Neil Flory, Sajiv Kurup, Narayan Shi, Bose, Andrew Mckay, Chia, Ng, Moon Chong, Tresa, Sajan Raj Kurup

Glitz Glam Sheen Gitanjali kinck off this years LFW in style

In a scintillating evening hosted by Gitanjali Group, this year’s Lakme Fashion Week was inaugurated , at the Dragon Fly.

Swarna and Ekta Kapoor

Ekta Kapoor

Koyte Dancers

Rohit & Mansi Roy

Sunil & Mana Shetty

Prachi Desai

Sunil & Mana Shetty with Mehul Choksi

Sunil Shettyyyyyyyyy

Ashish Choudhary with georgeous wife Shamita

Shazaan Padamsee with Sharon

Shantanu, Mehul Choksi, Sunil Shetty and Nikhil

Gitanjali Group's head honcho Mehul Choksi with its youngest bradnd ambassador Shazaan Padamsee

Shibani Kashyap and Sidharth Kanan at the party

Karanveer Singh & Teejay Siddhu

Like the last year, Gitanjali is associated with the Lakme Fashion Week as the associate sponsor and amidst intense showcasing of garments would be featured the Gitanjali Jewellery Extravaganza - highlights of the season’s jewellery and accessories calendar. This year saw the film and Television actors like Sunil Shetty, Ashish Choudhary, Hiten Tejwani with wife Gauri, Ram Kapoor and wife Gautami, Karan and Teejay Sidhu, Shabir Ahluwalia and TV czar Ekta Kapoor amongst others grace the occasion.

Gitanjali Group Honors Cricketing Legends

Designs a special Diamond Studded trophy to be presented to them

Ace Cricikiter Dilip Vengserkar was present at the occasion

Mumbai 18th October 2008, To mark twenty-five years of India’s cricketing glory, to commemorate the 1983 World Cup win and to honor the Heroes of 1983 the Gitanjali group has decided to create a special trophy that will be embellished with diamonds and rubies from the house of Gitanjali. The same was unveiled at a gala event today.

The trophy is specially created using 25-carat diamonds and will be presented to the World Cup heroes, at an event in Dubai later this year. The diamond trophy is made using the best quality diamond and rubies. Each diamond is studded with finesse, to make the end product look aesthetic. The historic event in Dubai, will be organized by Channel 2 and Professional Management Group

The diamond-studded trophy that was unveiled is created with a fine blend of 82.2-gram gold and 20cts diamond. The Value of the trophy is approximately Rs. ___Lacs each. The diamond trophy is made using the best quality diamond, rubies and the purest gold. It is encrusted with 7118 diamonds and 36 rubies. Each stone is studded with finesse, to make the end product look aesthetic. The diamond trophy is specially created by Tesoro. The Tesoro line actually redefines the way diamonds can be used, taking it beyond the usual and conventional sense of designing jewellery and collectibles.

Speaking on the initiative, Mr. Mehul Choksi Chairman Gitanjali Group states, Kapil Dev and his team created history at Lords in 83’. It was a match on which legends are written even today. The trophy is our way of saluting the legends that bought the country its first and only World Cup glory. ”

The Gitanjali Group has been associated with cricket in a big way. It had earlier sponsored teams in both the ICL and IPL. After establishing itself as a prominent player in the gems and jewellery industry, the company has ventured into lifestyle and is now making an endeavor to reach our wider base of audience by associating itself with the field of sports.
Gitanjali Group would like to be at the heart of young India. Cricket in India is more than a sport. It has a cult status, we are glad to be associated with this magnificent game that is the singular most unifying force in a diverse country like India. Added Mr. Choksi

Gitanjali Gems all set to adorn your feet with Diamonds!!!!

Every girl dreams of owning Cinderella’s glass shoes……..but unfortunately it was only a fairy tale. But Gitanjali Gems who is known for creating cricket ball, tennis ball a chic and opulent chandelier, a truly beautiful (collectable) football, an elegant gold stand, a super-stylish key chain, paper knives’s set, prayer beads set, a breathtakingly beautiful chess set all made out of diamonds has now come out with breathtakingly beautiful diamond studded shoe which has a unique feature of floating diamonds.

At a glittering event held today celebrated Bollywood actress Tanushree Dutta unveiled the diamond-studded shoes specially created from the house of Gitanjali. The ball is created with a fine blend of 14.50-gram silver and 19.68cts diamond. The Value of this shoe is approximately Rs. Total no of diamonds are 3390. What is nouveau about the shoe is that the diamonds are set with a special technique in which they appear floating.

BEZEL a new paradigm in Luxury watches

Morellato - Time Piece

Just Cavalli Time Piece

Both are available at the Bezel Showroom

Gitanjali Lifestyle, the retail arm of the effervescent Gitanjali Group has recently inaugurated BEZEL - the luxury watches store. Bezel encompasses a collection of time wear, combining technical precision with high fashion. Bezel in Italian means ‘the temple of time.’ Bezel is a multi brand luxury watch store where one can find brands like Nina Ricci, Just Cavalli, Morellato, Cavalli, Miss Sixty, and Sector amongst others.
Speaking on the occasion Mr. Mehul Choksi, Chairman, Gitanjali Group said, “We at Gitanjali are very excited at the launch of our flagship BEZEL store as we see immense potential in the fashion and luxury watch market in India; and with the unique Italian, French & Swiss brands that we have brought to India, we are sure of giving choice to the discerning Indian consumer. As we open more stores and open up avenues through franchising and other models of reaching out to our consumers, we are confident that Gitanjali thus fulfills the lifestyle needs of the Indian consumers through its various brands and brand associations.”
“With increasing income, people’s purchasing power has also increased. Their needs and aspirations have changed drastically. From buying gold as a long-term investment, today, it’s paintings and real estate as well. And with indulgence in luxury becoming a lifestyle statement, a huge market for international brands has been created; which is fuelling a $14 billion business for luxury goods in India. Bezel will address their needs”, he added.
With offering of some of the most desirable and aspirational brands in watches – be it the sophisticated feminity of Nina Ricci or the sheer sophistication of Philip Watch or the creative luxury of Cavalli…or pushing the limits with Sector or the machismo of Everlast, BEZEL from Gitanjali Lifestyle promises to become a destination for any consumer who wants to choose from a plethora of some of the most enviable brands in the world.

Gitanjali Group launches a new brand RIVAAZ…18K Gold CZ

~ Announces gorgeous diva Sameera Reddy as its brand ambassador

The effervescent Gitanjali Group the country’s largest integrated jewellery maker and pioneer in branded jewellery today launched “RIVAAZ” a new line of Gold CZ jewellery that marks the company’s foray into the hitherto untapped cubic zirconia market. Bollywood diva and style icon Sameera Reddy was also announced the brand ambassador for the jewellery.

Commenting on the occasion Mr. R. K. Menon, Head- Jewellery and Retail Division Gitanjali Lifestyle said, “RIVAAZ, is a collection of 18K Gold CZ Jewellery launched to give the consumers an exciting and affordable choice within Gold fully backed with all the assurance and legacy of the Gitanjali Group – a Group which has successfully launched and nurtured brands like Gili, Nakshatra, D’damas etc. With tall the fantastic and aggressive plans that we have put together to popularize RIVAAZ, I am confident that RIVAAZ would become the consumers First Choice in this segment, like other brands from the Gitanjali Group.”

Commenting on the occasion Sameera Reddy, Brand Ambassador Rivaaz said, “It gives me immense pleasure to launch a new brand like ‘Rivaaz”. As a woman I love wearing jewellery and am happy that Rivaaz is such gorgeous and affordable range available in a myriad of designs with both traditional and personal touch. I personally endorse it as I can totally depend on the brand value as the Gitanjali Group backs it. ”

RIVAAZ is unique for its delicate and lightweight designs, exemplary finish, high “wearable quotient” and very high value-for-money propositions. RIVAAZ gives the consumers the flexibility to adorn themselves according to their needs, moods and preferences. RIVAAZ is a brand in 18K Gold with Signity Cubic Zirconia the collection has more than 500 designs in rings, pendants, earrings, necklaces and bangles. It also has a range in religious pendants & Tanmanyas. The price range of the Riwaaz collection starts from Rs.2000 – 12000.

“In our effort to find the right brand ambassador for RIVAAZ - a brand of mass appeal, we have chosen the gorgeous and vivacious actress Sameera Reddy to endorse RIVAAZ , which like her is a combination of the traditional and modern. Sameera lends a refreshing dimension to the brand and adds the glamour and vivacity that she is known for . We are excited about having her on board as the new face for RIVAAZ”, added Mr. Menon.

Bipasha is Gili's new brand ambassador

There is lot of excitement at the Gitanjali Group first Katrina and now the georgeous Bipasha are have come on board as brand ambassadors. Bipasha is the country's premier jewellery brand Gili's new brand ambassador.

Gili one of the country’s first branded and popular jewellery brands today announced Bipasha Basu as its new brand ambassador. The brand Gili had earlier been wholly acquired by the effervescent Gitanjali Group the country’s largest integrated diamond and jewellery manufacturer and retailer. Bipasha Basu is the reigning queen of bollywood with hits like Omkara, Race, Goal and the much-awaited movie of the year Bachna Ae Hasino.etc.

The Gitanjali group strongly feels that Bipasha epitomizes what Gili stands for. Mr. Mehul Choksi Chairman Gitanjali Group and Nakshatra said, “In our effort to find the right brand ambassador for Gili - a brand of mass appeal, we have stumbled upon the gorgeous and vivacious actress Bipasha Basu to endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. Not only were we enthusiastic about the brand fit, but also we feel that Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili.”

Commenting on the occasion Bipasha Basu, brand ambassador Gili said, “It gives me immense pleasure to be associated with a prestigious brand like ‘Gili”. I personally endorse it as I can totally depend on the brand value. Diamonds are a girl’s best friend and Gili offers a wide range of diamonds to choose from. I hope this association is amiable and mutually profitable.”