Gitanjali Group launches a new brand RIVAAZ…18K Gold CZ

~ Announces gorgeous diva Sameera Reddy as its brand ambassador

The effervescent Gitanjali Group the country’s largest integrated jewellery maker and pioneer in branded jewellery today launched “RIVAAZ” a new line of Gold CZ jewellery that marks the company’s foray into the hitherto untapped cubic zirconia market. Bollywood diva and style icon Sameera Reddy was also announced the brand ambassador for the jewellery.

Commenting on the occasion Mr. R. K. Menon, Head- Jewellery and Retail Division Gitanjali Lifestyle said, “RIVAAZ, is a collection of 18K Gold CZ Jewellery launched to give the consumers an exciting and affordable choice within Gold fully backed with all the assurance and legacy of the Gitanjali Group – a Group which has successfully launched and nurtured brands like Gili, Nakshatra, D’damas etc. With tall the fantastic and aggressive plans that we have put together to popularize RIVAAZ, I am confident that RIVAAZ would become the consumers First Choice in this segment, like other brands from the Gitanjali Group.”

Commenting on the occasion Sameera Reddy, Brand Ambassador Rivaaz said, “It gives me immense pleasure to launch a new brand like ‘Rivaaz”. As a woman I love wearing jewellery and am happy that Rivaaz is such gorgeous and affordable range available in a myriad of designs with both traditional and personal touch. I personally endorse it as I can totally depend on the brand value as the Gitanjali Group backs it. ”

RIVAAZ is unique for its delicate and lightweight designs, exemplary finish, high “wearable quotient” and very high value-for-money propositions. RIVAAZ gives the consumers the flexibility to adorn themselves according to their needs, moods and preferences. RIVAAZ is a brand in 18K Gold with Signity Cubic Zirconia the collection has more than 500 designs in rings, pendants, earrings, necklaces and bangles. It also has a range in religious pendants & Tanmanyas. The price range of the Riwaaz collection starts from Rs.2000 – 12000.

“In our effort to find the right brand ambassador for RIVAAZ - a brand of mass appeal, we have chosen the gorgeous and vivacious actress Sameera Reddy to endorse RIVAAZ , which like her is a combination of the traditional and modern. Sameera lends a refreshing dimension to the brand and adds the glamour and vivacity that she is known for . We are excited about having her on board as the new face for RIVAAZ”, added Mr. Menon.

Bipasha is Gili's new brand ambassador

There is lot of excitement at the Gitanjali Group first Katrina and now the georgeous Bipasha are have come on board as brand ambassadors. Bipasha is the country's premier jewellery brand Gili's new brand ambassador.

Gili one of the country’s first branded and popular jewellery brands today announced Bipasha Basu as its new brand ambassador. The brand Gili had earlier been wholly acquired by the effervescent Gitanjali Group the country’s largest integrated diamond and jewellery manufacturer and retailer. Bipasha Basu is the reigning queen of bollywood with hits like Omkara, Race, Goal and the much-awaited movie of the year Bachna Ae Hasino.etc.

The Gitanjali group strongly feels that Bipasha epitomizes what Gili stands for. Mr. Mehul Choksi Chairman Gitanjali Group and Nakshatra said, “In our effort to find the right brand ambassador for Gili - a brand of mass appeal, we have stumbled upon the gorgeous and vivacious actress Bipasha Basu to endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. Not only were we enthusiastic about the brand fit, but also we feel that Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili.”

Commenting on the occasion Bipasha Basu, brand ambassador Gili said, “It gives me immense pleasure to be associated with a prestigious brand like ‘Gili”. I personally endorse it as I can totally depend on the brand value. Diamonds are a girl’s best friend and Gili offers a wide range of diamonds to choose from. I hope this association is amiable and mutually profitable.”

Nakshatra's Goddess of Luck

More Happenings at Gitanjali

There is a lot more hapenning at Gitanjali. Gili is announcing its new brand ambassador on the 7th. Gitanjali is hosting the pre event party of the IIJS on the same day at Renissance Pawai. And will display some of its premier brands at the IIJS exhibition in Gorergaon.

Gorgeous Katrina Kaif is Nakshatra's new brand ambassador

Nakshatra one of the country’s popular jeweler brands today announced Katrina Kaif as its new brand ambassador. The brand Nakshatra had earlier in the year been wholly acquired by the effervescent Gitanjali Group the country’s largest integrated diamond and jewellery manufacturer and retailer.

Katrina Kaif is the reigning queen of bollywood with hits like Namaste London, Race, and Welcome etc. She has been judged the sexiest woman in the world by an international magazine

The Gitanjali group strongly feels that Katrina epitomizes what Nakshatra stands for. Mr. Mehul Choksi Chairman Gitanjali Group and Nakshatra said, “Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. It epitomizes the expression of love and affection in a women’s life. Not only were we enthusiastic about the brand fit, but we feel that Katrina lends a refreshing look to the brand. We are excited about having her on board as the new face for Nakshatra”

Commenting on the occasion Katrina Kaif brand ambassador Nakshatra said, “I am delighted to be associated with a brand like Nakshatra that has garnered immence popularity not only in India but worldwide. I hope this association is amiable and mutually profitable.”

The Nakshatra Collection has unique floral designs with multiple diamonds encircling a single large diamond to signify the constellation effect. Special packaging and its own guarantee certificate promising the purity and sparkle of Diamond. It’s available in three collections Nakshatra collection, Eternity Collection & Solitaire Collection. The brand is available in 18 Kt BIS Hallmarked Gold. It’s offered in superior quality diamonds of 4 Different Grades certified by the most reputed International Gemmological Institute.

Overt Nakshatra brand values include beauty, radiance, class, elegance and quality. Amongst the symbolic values are feminity, celestial splendour and mystery The Nakshatra Collection has unique Floral designs with multiple diamonds encircling a single large diamond to signify the constellation effect Special Packaging and its own guarantee certificate promising the purity and sparkle of Diamond.