Wednesday, September 10, 2008

BEZEL a new paradigm in Luxury watches

Morellato - Time Piece

Just Cavalli Time Piece
Both are available at the Bezel Showroom

Gitanjali Lifestyle, the retail arm of the effervescent Gitanjali Group has recently inaugurated BEZEL - the luxury watches store. Bezel encompasses a collection of time wear, combining technical precision with high fashion. Bezel in Italian means ‘the temple of time.’ Bezel is a multi brand luxury watch store where one can find brands like Nina Ricci, Just Cavalli, Morellato, Cavalli, Miss Sixty, and Sector amongst others.
Speaking on the occasion Mr. Mehul Choksi, Chairman, Gitanjali Group said, “We at Gitanjali are very excited at the launch of our flagship BEZEL store as we see immense potential in the fashion and luxury watch market in India; and with the unique Italian, French & Swiss brands that we have brought to India, we are sure of giving choice to the discerning Indian consumer. As we open more stores and open up avenues through franchising and other models of reaching out to our consumers, we are confident that Gitanjali thus fulfills the lifestyle needs of the Indian consumers through its various brands and brand associations.”
“With increasing income, people’s purchasing power has also increased. Their needs and aspirations have changed drastically. From buying gold as a long-term investment, today, it’s paintings and real estate as well. And with indulgence in luxury becoming a lifestyle statement, a huge market for international brands has been created; which is fuelling a $14 billion business for luxury goods in India. Bezel will address their needs”, he added.
With offering of some of the most desirable and aspirational brands in watches – be it the sophisticated feminity of Nina Ricci or the sheer sophistication of Philip Watch or the creative luxury of Cavalli…or pushing the limits with Sector or the machismo of Everlast, BEZEL from Gitanjali Lifestyle promises to become a destination for any consumer who wants to choose from a plethora of some of the most enviable brands in the world.